What is website SEO and why does it matter?

Before you develop a SEO strategy you need to know what SEO stands for, it means search engine optimisation. It is the process of improving a website’s ranking in search engine results. When a user searches for a keyword or phrase, search engines like Google, Bing, and Yahoo will return a list of websites that they believe are the most relevant to the search query. The higher a website’s ranking, the more likely it is that users will visit the website.

The impact of high search engine rankings on website traffic and visibility?

High search engine rankings can have a significant impact on website traffic and visibility. Studies have shown that websites that rank in the top 10 results for their target keywords can receive up to 90% of all clicks. This means that if you can improve your website’s ranking for a few key keywords, you can significantly increase the amount of traffic that your website receives.

In addition to increasing website traffic, high search engine rankings can also improve a website’s visibility. When a website ranks well for its target keywords, it is more likely to be seen by potential customers who are searching for those keywords and that’s why its a key part of any good SEO strategy.

SEO Strategy 1. Perform Keyword Research for Targeted Optimisation

Keyword research is an essential part of any SEO strategy, as it helps you to understand what your target audience is searching for and how you can optimise your website to rank for those keywords.

There are a number of ways to find relevant keywords for your website. One way is to use a keyword research tool, such as Google Keyword Planner. These tools allow you to enter a keyword or phrase and see how many people are searching for it each month, as well as the competition level for that keyword.

Another way to find relevant keywords is to simply brainstorm a list of terms that you think your target audience might use. Once you have a list of keywords, you can use a keyword research tool to analyse them and see how they perform.

Once you have found a list of relevant keywords, you need to incorporate them strategically into your content. This means using the keywords in your title tags, meta descriptions, and throughout your content. You should also use synonyms and related keywords to help you rank for a wider range of terms.

SEO Strategy 2. Create High-Quality, Relevant Content

Creating high-quality and relevant content is key to improving your website’s SEO and engaging your audience. Gone are the days of stuffing keywords into your content just to rank higher in search results. Now, it’s all about providing value and information that resonates with your target audience. So really think about your audience how can you help them and add value to their lives through your writing.

SEO Strategy 3. Improve Website Loading Speed

Website loading speed can impact your SEO. We all know that in today’s fast-paced digital world, nobody likes to wait around for a slow-loading website. It’s like waiting for your favourite pizza delivery while you’re starving – not fun at all! Some simple quick wins include:

Optimise your images – Images are often the biggest contributors to slow loading times. Ensure you are using the right files sizes and compress them where you can.

Keep your website up to date – Outdated software can have security vulnerabilities that can slow down your website. Make sure all the tech you use behind the scenes is up to date.

SEO Strategy 4. Build High-Quality Backlinks

Let’s quickly cover what exactly a backlink is. Essentially, a backlink is a link on one website that points to another website. It’s like a vote of confidence from one site to another, telling search engines that the linked-to site is trustworthy and authoritative.

Now, why are these backlinks so important for an SEO strategy? Well, search engines like Google consider backlinks as one of the key factors when determining how relevant and trustworthy a website is. The more high-quality backlinks you have pointing to your site, the higher your chances of ranking well in search engine results.

Look at where you competitors are featuring and see if you too can get an in. You could also contributing to or writing articles for media outlets, just make sure you ask to be credited with a link.

Next Steps

SEO takes time and it isn’t just one strategy but the collective benefit of many however if you are motivated to start making some changes to your site then then we hope the tips above will help you along the way. If you are keen to improve SEO we can help, we operate a monthly SEO service, check out our SEO services.